Hello everyone, this is Keko from the online team 😊
People often ask me,
“When’s the best time to drink gyokuro?”
And I always pause,smile a little, and say:
“When you want to do nothing.”
Gyokuro isn’t about thirst.
It’s not for waking you up,
or cheering you up.
It’s for softening the need to do anything at all.
Imagine a quiet Sunday morning.
You’re not reading, not scrolling—
just letting the light and air settle around you.
Or an evening when your mind is tired,
but you want to be kind to yourself.
That’s when gyokuro makes sense.
You wait for the water to cool.
You watch the leaves gently bloom.
You don’t rush it.
The first sip is just a few drops—
but in those drops is something wordless.
A taste of quiet,steeped in time and care.
Every time I drink Gyokuro,
I remember my pace.
Not someone else’s.
Not the world’s.
Mine.
Gyokuro doesn’t have a “best time”
marked on the clock.
But it’s perfect
when your heart wants to slow down.