‘Nichinichi Mugi-cha’ - The product name is ‘Nichinichi Mugi-cha’.
We want people to drink it every day, and we want them to want to drink it every day.
The journey of this product until it became a product.
"I want to drink delicious barley tea" - when we heard these words from one of our staff's children, as tea merchants, we rolled up our sleeves instinctively.
When we hear words like these, it stirs the blood of tea merchants.
For example, if a child has a dislike for certain foods, their mother would think and devise ways to include those foods in their meals or bento boxes.
We understand that feeling very well as tea merchants.
Trying to figure out what's missing, what's unnecessary, and so on, while facing off with tea, we wanted to create a new barley tea. That's how it all started, six months ago...
"Try it, everyone," we said, as we poured barley tea into teacups.
Taking a sip, the aroma, the richness, and the sweetness were all there, refreshing and satisfying.
Before we could even share our thoughts, we found ourselves gulping down the warm barley tea.
On a cold day, warm barley tea brings a cozy feeling.
Every morning, every night. Barley tea for everyday meals.