Hello everyone, this is Keko from the online staff. 😊
With the arrival of spring, the season of Shincha, or new tea, has come once again.
When you open a fresh package of Shincha, a soft, vibrant fragrance rises up —
like the young leaves of the forest after the first spring rain.
Have you ever found yourself pausing for a deep breath, just to take it all in?
This precious fragrance, however, fades within just about a month.
That is why I would love to invite you to savor this fleeting gift of the season while it lasts.
Today, let’s take a gentle journey into the world of Shincha’s aroma together.
1. What Is the Aroma of Shincha Like?
Shincha carries a bright, refreshing scent, much like the spirit of a springtime forest. 🌿
This fresh fragrance comes from a natural compound called Green Leaf Alcohol.
・A crisp, green scent full of new life
・ A subtle sweetness wrapped in freshness
・ A delicate and fleeting fragrance that soon disappears
The moment you first breathe in Shincha’s aroma is a true gift of nature —
a glimpse into the living energy of the season. ✨
2. Two Precious Types of Shincha Aroma
🍃 Shincha Aroma
・A bright, lively scent that brings to mind the freshness of spring.
・ A fragrance that feels like a soft breeze across young leaves.
🍃 Mirume-ka Aroma
・A rare and delicate scent found only in the finest Shincha (Matsu Grade).
・ Born from the tiniest, youngest tea buds.
・ Gentle, elegant, and beautifully refined.
Mirume-ka is a once-in-a-year blessing —
a fleeting fragrance that invites quiet appreciation of nature’s cycles.
3. Why Does Shincha’s Aroma Fade So Quickly?
The aroma of Shincha is delicate and naturally fades over time.
Especially Mirume-ka, which begins to disappear after just one to two months.
That’s why the freshest moment is the most precious —
a reminder of how nature teaches us to cherish each passing season.
4. How to Fully Savor Shincha’s Aroma
・ Before brewing, take a quiet moment to smell the dry leaves.
・ As you pour the hot water, breathe in the fragrance rising with the steam.
・ Let the tea cool slightly in your cup and notice how the aroma gently changes.
By opening your senses fully, you can experience the living spirit of Shincha with your whole being.
As we walk through this season of new beginnings,
I hope you will find peace and joy in the gentle spirit of Shincha.