What is Shincha (First Tea of The Season)?

Hello everyone! ☺️ This is Keko from the online staff.

"What's the difference between Shincha and regular tea?"
Around this time of year, we often receive this exact question.

Simply put, Shincha is the very first tea harvested in the year. While that might sound straightforward, there is actually a profound meaning behind that "first" harvest.

Close-up of Fresh Nakamura Tokichi Shincha (New Tea) Leaves in the Tea Field

Tea bushes sprout multiple times throughout the year. Among these, the very first buds that emerge in spring are packed with nutrients that the plant has slowly stored over the winter months. Therefore, Shincha isn't just special because it comes first—it is made from the tea leaves that hold the absolute peak of the plant's energy.

These initial buds are incredibly tender and delicate. Because of this, the timing of the harvest is critical. If plucking is delayed even slightly, the leaves grow large quickly, which changes the profile of both flavor and aroma.

Let’s dive a bit into how this affects the quality.


The Anatomy of Quality: Tenderness and "Mouji"

The younger and smaller the buds are when plucked, the more tender they are, resulting in a remarkably fresh and vibrant flavor.

Another unique characteristic of high-quality Shincha is "Muoji". When you pour hot water over the leaves, you might notice tiny, fine hairs floating gently on the surface. While this can surprise first-time drinkers, it is a natural phenomenon found only on extremely tender young buds. In other words, these fine hairs are proof of the tea's youth and freshness.


Capturing the Perfect Brew

Shincha is a tea to be appreciated not just for its taste, but deeply for its aroma.

If you brew it at a slightly higher temperature, the aroma becomes much more pronounced; however, this also coaxes out bitterness and astringency more easily. The key to balancing this is to use slightly hotter water but steep it very quickly. Finding this sweet spot is one of the true joys of enjoying Shincha.

In a way, Shincha is a tea meant for savoring a plant at the absolute peak of its life cycle.

Even coming from the same tea bush, the leaves show completely different character depending on when and how they are harvested. Shincha captures the most delicate, youngest moment of that cycle.

When you hold a cup of fresh tea in your hands, the way you brew it will seem just a little different.

 [MATSU]50g Bag


[TAKE]50g Bag


Tea Bag (4g×8)


Back to blog