Hello everyone ( ´ ∀｀ )
This is Keko from the online staff!
With Valentine’s Day behind us, the festive displays of red and pink are now giving way to hues of blue, light blue, and yellow. That can only mean one thing: White Day is coming! 🩵
White Day, celebrated every March 14th, is a unique tradition in Japan where people give gifts to those who gave them chocolates on Valentine’s Day. Although it’s become an established custom here, I recently discovered that it’s not as well-known internationally.
Let’s dive into the story behind this sweet holiday and explore some gift ideas perfect for White Day!
The Origins of White Day
White Day was born in Japan and is believed to have started in the Showa era. There’s a popular theory that it began as an "Answer Day" to Valentine’s Day, introduced by a confectionery shop in Kyushu. Over time, it evolved into a day for reciprocating gifts, with people expressing their thanks not only to romantic partners but also to friends, colleagues, and family.
Gift Ideas for White Day
Whether you're planning to return the favor to someone special or simply want to brighten a friend’s day, here are some of my top picks for White Day gifts:
1. "Cha Colate"
This delightful treat features baked chocolate sandwiched between crispy cookies. Whether it’s for a friend, a colleague, or a loved one.
2. "Ochanotane"
Imagine pecans coated in a luxurious layer of matcha chocolate—once you start, you can’t stop! These addictive treats are perfect for anyone who loves a mix of nutty crunch and creamy sweetness.
3. "Cha Fille"
A thin, delicate chocolate crepe that’s as elegant as it is delicious. It’s the kind of gift you’d give to close friends, offering a touch of sophistication and indulgence in every bite.
A Treat for Yourself, Too!
While White Day is about giving back to others, it’s also a great excuse to spoil yourself! After all, who says gratitude can’t include self-love? This year, I’m eyeing a mix of Matcha Gateau Chocolat for tea time and a box of Cha Colate just for me.
What will you give—or treat yourself to—this White Day? Whether it’s a thoughtful gift for a friend or a well-deserved indulgence, I hope it’s something sweet and memorable.