Notice of Price Revision
Thank you for your continued support of Nakamura Tokichi Honten.
We would like to inform you that prices for select products and café menu items will be revised gradually in the coming period.
■ Background of the Price Revision
Due to the growing global popularity of Japanese tea and matcha, the demand for Tencha—the base ingredient for Uji matcha—has surged, causing its market price to rise to approximately 2.7 times compared to the previous year. Similarly, prices for Sencha and Gyokuro have also increased by more than 1.5 times.
For nearly two decades, tea leaf prices have remained stagnant, which has led to a shortage of producers and aging of the farming workforce. As a result, the yield of first-flush tea leaves has significantly declined.
Additionally, increasingly abnormal weather conditions have made it more difficult to maintain both the quantity and quality of tea leaf harvests.
■ About the Revision
We will be revising prices for a wide range of products including Sencha, Gyokuro, matcha, sweets, and café menu items.
At Nakamura Tokichi Honten, we remain dedicated to delivering the highest quality products and experiences. This price adjustment will help us continue striving for excellence while working toward a more sustainable future for Japanese tea.
We sincerely appreciate your understanding and continued patronage.