Life with tea

What is Shincha (First Tea of The Season)?

Hello everyone! ☺️ This is Keko from the online staff."What's the difference between Shincha and regular tea?"Around this time of year, we often receive this exact question. Simply put, Shincha...

How to Enjoy the First Harvest (Shincha)

Discover the best way to enjoy Shincha (First Flush Sencha). Learn the secrets of brewing temperature, the art of the second infusion, and why "mouji" (tiny tea leaf hairs) is...

Shōsho – Iced Shincha and the Sound of Summer

Hello everyone, this is Keko from the online team 😊 In early July, we enter a seasonal period known in Japan as Shōsho (Minor Heat).It marks the gentle beginning of...